"Why should I choose Fair Trade coffee?"
It's a simple question, to which there is a simple and a complex answer ...
The simple answer is - Fair Trade Coffee helps to make a difference in the lives of producers half a world away. The concept of Fair Trade means the producers are paid a FAIR price for their commodity, rather than the global market price, which is usually pennies on the pound ...
So, when you buy a Fair Trade coffee you are ensuring that the producer in the country of origin is recieving a premium price for his coffee (about 25 to 30% of the final purchase price DIRECTLY in to his hands. But more than that, when you purchase a Fair Trade Coffee, you are also ensuring a broad community and economic development for the region where the coffee originates.
Some coffees, such as Just Us' Breaking The Silence are the direct result of development projects in the country of origin, while others like Cafe San Miquel, reinvest their profits into education, business and other development opportunities in the communities that produce the coffee beans ...
If, by drinking a cup of coffee, you can help put a young women through University doesn't it make sense to use Fair Trade ALL the time??
Bonnie and Ross think so ... in their ongoing commitment to provide the customers of Chipperfield Coffee Company with the absolute best coffee available they have begun exploring the possiblities of Fair Trade for thier store ... as a result they have expanded the variety of available Fair Trade products in stock ... AND ... as they've joined Manitoba Fair Trade's One Month Challenge they have offered a Fair Trade selection on the daily menu for the last week and a half ...
With every cup, customers and staff at Chipperfield Coffee Company are making a difference in the lives of people in the far flung corners of the world ... how cool is that???
Come and join the revolution !!
Sunday, February 24, 2008
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