Wednesday, February 27, 2008

Enjoying a GOOD Cup of Coffee ...

A long time ago I learned the value of a good cup of coffee ... there is much that goes into its creation, from the land of origin through to the serving it on a very distant table ...

The first step is the beans ... a good quality plant like the Arabica, will produce a good quality bean - which is the foundation on which everything else lies ...

Next comes the farmer ... I am unapologetic and unabashed in my commitment to Fair Trade, particularly when it comes to coffee ... ensuring the family growing the beans and harvesting them are paid fairly and justly for their efforts is VITAL ... how can it be a good cup of coffee if the family who carefully grew and tended the beans receive only pennies for their efforts ???

Then by choosing Fair Trade coffee (tea, sugar, chocolate and other items) we are offering a commitment to not ONLY the family growing the coffee, but to the WHOLE community around them, and even the region in which they live ... Foundations, loans, business initiatives and numerous other ways in which companies like Just Us, Level Ground, Kicking Horse Pass, Bean North and OTHER Fair Trade enterprises improve the living conditions in the country of origin ...Knowing that MY coffee helps the farmer, his family, and his community only adds to the GOODNESS of the beverage ...

AND finally, the last ingredient in a good cup of coffee is the setting and the company ... having a place like Chipperfield Coffee Company where you can claim a table and enjoy a hot cup of coffee with a cluster of friends around the table is an extraordinary gift ... THAT is what coffee is supposed to be ... from the first green sprout pushing up through the soil in a distant field, through to the hot rich beverage shared over a table among friends - a GOOD CUP of Coffee is about making every aspect of coffee a positive thing ...

It kind of takes "good to the last drop" to a WHOLE new level ... and right now, Chipperfield Coffee Company is very proud to provide its customers, and the community of Minnedosa the opportunity to enjoy just such a cup of coffee each day with our Fair Trade selection - a rich and delicious variety of some of the BEST coffees from around the world !!!

Check them out - I guarantee you WON'T be disappointed !!!!

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