Sunday, January 21, 2007

Helping Breast Cancer Research:


Today at the real life Chipperfield Coffee Company, Bonnie and Ross launched a new awareness and fundraising initiative ... Behold: The Breast Cancer Research Stix To Go, for our coffee cup lids !!


Gone are the red, blue, green and purple shaped lid plugs, and in their place are these lovely pink ribbon festooned lid plugs that remind us of an important issue that touches the lives of women of all ages ... Breast Cancer is something that touches every life in some way ... we all know survivors and sufferers ... and because of that, we all need to be part of the support for Research into preventing and treating this disease.



Today, Chipperfield Coffee Company took the plunge - not only are the small white lid plugs a very visual reminder to the customers and the community of the importance of this issue, the large jar under the microwave by the jukebox machine, by the computer is a way of raising awareness, and in time, money for Breast Cancer Research: Each time the jar is filled, Chipperfield Coffee Company will make a donation to Breast Cancer Research in honour of their loyal customers who have brought back the white plastic lid plugs, rather than simply tossing them out ... So, in the coming days, tuck that lid plug into your pocket and bring it back.



It sounds cliche - but Cancer can be beaten ... all it needs is you and I each doing our part ... and at Chipperfield's it's as simple as saving a little piece of plastic and tucking it into a jar !!!


Thanks Bonnie and Ross ... This idea is a GOOD ONE !!!

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