Hooked on Chipper-doodles ...

Marketing gurus will tell you, that if you want to promote a product you need to have a name that catches your attention, and a marketing campaign that people remember ...

Think about the old slogans for products that still roll around in our heads years and years after ... "plop, plop, fizz, fizz ..." "If I could teach the world to sing ...", "you deserve a break today ...", "good to the last drop ..." and so on ...

If you can get a slogan or a marketing campaign that people remember - you're off to the races ...

Now, I can't say that Chipperfield's has come up with a slogan or a campaign that will have international renown ... but they are managing to carve a little niche out of Minnedosa, one product at a time ...

There are a number of kids in town who "JUST HAVE TO GO" to Chipperfield's for a TWISTER ...

The Iced Lattes and Iced Mochas are becoming more popular, and with a wide variety of flavours to choose from it's hard to pin a slogan on them ... but who knows?

But my personal favourite is the cookie called The Chipper-doodle ... What a cool name for a cookie. The first time I heard it spoken was weeks and weeks ago in Chipperfield's when Triss was pulling a fresh tray out of the oven and with a broad smile, and her eyes twinkling announced: "I just baked some CHIPPER-DOODLES !! Wanna try some !!" How could one resist ??

And so, this past week my nine year old daughter has discovered Snickerdoodle cookies ... she was drawn by the name ... "What's a chipper-doodle?" she asked first, sensing perhaps some conspiracy over the name ... Then after her first try, she is hooked ... She simply must have a snickerdoodle with her ice cream cone or twister ...

Talk about a marketing coup ... if only it caught on with all the other nine year old girls in town ... Minnedosa's Chipperfield Coffee Company could become known as the "Home of the Chipper-doodle ..." There could be a mid-summer Snickerdoodle Festival ... they could have Chipper-doodle eating contests ... There could be a Ms Chipper-doodle pageant ... the town fathers could promote tourism to Minnedosa, highlighting our ski hill, our beach, our golf course, our many fine businesses and of course a stop at Chipperfield's to enjoy a Chipper-doodle with a coffee or other beverage ... The possibilities are endless ... we could even raise an enormous fibreglas Chipper-doodle on the outskirts of town where tour buses could stop and passengers could have their pictures taken with the World's largest (and only) Chipper-doodle !!

Of course, one could dismiss it and say - "it's only a cookie for gawd sake ..." But think about BC Ferries in BC and their Nanaimo Bars ... or Nestle and their Toll House Cookie ... or Famous Amos and his chocolate chip cookie ... Stranger things have happened in our world ... and to be honest, the Chipper-doodle is a better cookie then its more famous cousins ... and it has a name that is kind of fun to say ...

What more can you ask of a cookie then good taste, a funky name and a wonderful venue from which to purchase it ... Who knows, maybe one day Minnedosa will be graced by enormous roadside signs inviting travellers to stop in "The Home of the World Famous Chipper-doodle," and people will be lined up twelve deep out at the beach enjoying an iced latte and a snickerdoodle in the warm prairie sunshine ... or they could be out on the Back Nine of the Golf Course, with a flavoured cooler and a bag of chipper-doodles in hand while they ply the course ... or they could hit the ski hill, knowing that when their day of skiing was finished they could stop by for a hot chocolate and a chipper-doodle or three ... or after a day of browsing through the fine local stores and venues, folks will load up with a coffee and a couple of chipper-doodles before heading back down the highways that brought them to town in the first place ...

Maybe the Chipper-doodle could help revamp Minnedosa's tourist economy !!??

We can always hope. But for now, we'll keep this little secret to ourselves, and as loyal patrons of Chipperfield Coffee Company savour the taste of Chipper-doodles and the other delicious baked treats that Bonnie and her crew offer ...

Thanks Ladies.